Group Shot

Beauty

What are we supposed to look like at any given age? Over the past year, we’ve seen this question appear repeatedly online and in our own group chats—and we certainly hear it in our heads as we look in the mirror. With the beauty industry bigger than it's ever been (it was valued at nearly $430 billion globally in 2022), it's no wonder we're all confused. It’s also impossible to overstate the massive role social media plays in all of this. TikTok and Instagram have made us captive consumers of others’ faces (which may be altered by subtle and highly effective filters). So in the interest of transparency, we asked a group of 52-year-olds to tell us exactly which cosmetic procedures they've had done, how much money they spend on their skin per year, and the details of their skin care routines.

Beauty

What are we supposed to look like at any given age? It's a question that appears repeatedly online—and we certainly hear it in our heads as we look in the mirror. With the beauty industry bigger than it's ever been (it was valued at nearly $430 billion globally in 2022), it's no wonder we're all confused. In the interest of transparency, we asked a group of 26-year-olds to tell us exactly which cosmetic procedures they've had done, how much money they spend on their skin per year, and the details of their skincare routines.