The fashion set

All the Best Celeb Style Moments at the US Open So Far

Here’s what famous fans are wearing to cheer for their favorite tennis stars.

September 6, 2024

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The US Open may be tennis fans’ Super Bowl, but they’re definitely not wearing foam fingers and face paint to show their support. Open spectators have their own style playbook, and the competition in the stands is almost as fierce as on the courts—at least as far as outfits go.

The two-week event’s unofficial dress code is very much informed by the tight-knit (and crisply pleated) relationship between tennis and fashion: a classic, preppy template, where a little experimentation is always welcome. Of course, the main focus is (and should be!) on the legendary matches and athletes. But with such a star-studded roster of attendees (including other pro athletes!), it’s impossible to ignore what’s happening in the stands.

The uptick in celebrity appearances at the US Open has coincided with a surge of public interest in the tournament, and this year’s crowds are already positioned to break the 2023 all-time attendance records. Sure, folks who have attended the Open since well before the Honey Deuce hit Instagram might have some thoughts about the A-List bandwagon, but famous spectators can have a real impact on sports viewership and, thus, support for the competitors. (Remember what all those Swifties in brand new-Chiefs gear did for NFL ratings last season? Let’s keep that energy for the athletes who really need the boost!) When the stars turn out to watch people—especially women—play, it stokes public interest and paves the way for better facilities, pay, and more respect for athletes who deserve it. And that’s a trend we can get behind.

Enjoy our favorite celebrity spectator looks from the 2024 US Open so far below.